Privacy Policy

1) Introduction and contact details of the responsible party

1.1
We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2
The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is:

FraRon electronic GmbH
Industriestr. 2a
63825 Schöllkrippen
Germany
Tel.: +49 (0)6024 6341 560
Fax: +49 (0)6024 6341 569
E-Mail: kontakt@fraron.de

The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1
When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2
For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock icon in your browser bar.

3) Hosting & Content-Delivery-Network

Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device for longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser's cookie settings

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent has been given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Establishing contact

5.1 Brevo
We use the services of the following provider for review reminders: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR, we will forward your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by email.

You can revoke your consent at any time with future effect by contacting us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

5.2
When you contact us (e.g., via contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods that prevent this, and we have no legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

7.1 Sign up for our email newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In this context, we store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for the specified purpose

You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased from our range by email. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we are not required to obtain your separate consent for this purpose. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the person responsible named at the beginning. You will only incur transmission costs at the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Brevo
Our email newsletters are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that they can send out the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts statistical success evaluations of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. In doing so, terminal device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

7.4 Shopping cart reminders via email
If you cancel your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure for sending emails. This ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR for the purpose of sending a shopping cart reminder. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you sign up for our email notification service will be used strictly for the specified purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

8) Data processing for order fulfillment

8.1
Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact details will be used strictly for the purpose of sending you notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Bestimmte personenbezogene Daten werden gemäß den folgenden Informationen an diese Dienstleister übermittelt.

8.2 PlentyONE
We use the following provider for order processing: PlentyONE GmbH, Johanna-Waescher-Straße 7, 34131 Kassel, Germany

Name, address, and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for processing the order.

8.3 Transfer of personal data to shipping service providers

  • Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process Otherwise, for the purpose of delivery, we will only disclose the recipient's name and delivery address to the provider in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify the provider of the delivery.

Die Einwilligung kann jederzeit mit Wirkung für die Zukunft durch Kontaktaufnahme mit dem oben genannten Verantwortlichen oder dem Anbieter widerrufen werden.

  • DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process Otherwise, for the purpose of delivery, we will only disclose the name of the recipient and the delivery address to the provider in accordance with Art. 6 (1) (b) GDPR. Disclosure will only take place to the extent necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to give advance notice of delivery.

Die Einwilligung kann jederzeit mit Wirkung für die Zukunft durch Kontaktaufnahme mit dem oben genannten Verantwortlichen oder dem Anbieter widerrufen werden.

  • DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process Otherwise, for the purpose of delivery, we will only disclose the recipient's name and delivery address to the provider in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify the provider of the delivery.

Consent may be revoked at any time with future effect by contacting the above-mentioned controller or the provider.

  • DHL Freight

As a transport service provider, we use the following provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process . Otherwise, for the purpose of delivery, we will only disclose the recipient's name and delivery address to the provider in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to give advance notice of delivery.

Consent may be revoked at any time with future effect by contacting the above-mentioned controller or the provider.

  • INSATRANSPORT

As a transport service provider, we use the following provider: INSATRANSPORT Speditions GmbH, Carl-Benz-Straße 11, 60314 Frankfurt am Main, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process Otherwise, for delivery purposes , we only pass on the recipient's name and the delivery address to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to give advance notice of delivery.

Consent may be revoked at any time with future effect by contacting the above-mentioned controller or the provider.

8.4 Use of payment service providers (payment services)

  • Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method that requires us to make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is included in the calculation of the score values, among other things, but not exclusively.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

  • Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that combines PayPal's own payment methods and local payment methods from third-party providers

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal, we will provide your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) for the purpose of payment processing. The transfer is carried out in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or, if offered, “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check in relation to the statistical probability of default to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit rating report, they are based on a scientifically recognized mathematical-statistical method. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method “Purchase on account” is available and selected, your payment details will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to execute the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, RatePay will carry out an identity and credit check in its own name to determine your solvency in accordance with the principle mentioned above and will pass on your payment data to credit agencies on the basis of its legitimate interest in determining your solvency in accordance with Art. 6 (1) lit. f GDPR. If you object to this, RatePay will not be able to carry out the payment transaction. A list of credit agencies that Ratepay can use can be found here:

When using the payment method of a local third-party provider, your payment data will first be forwarded to PayPal in accordance with Art. 6 (1) (b) GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment details to the relevant provider in order to execute the payment in accordance with Art. 6 (1) (b) GDPR:

  • Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Irland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland)
  • iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Niederlande)
  • bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brüssel, Belgien)
  • blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warschau, Polen)
  • eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Wien, Österreich)
  • MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, Frankreich)
  • Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Polen)

For further information on data protection, please refer to PayPal's privacy policy:

8.5
We reserve the right to pass on your data to the debt collection service provider atriga GmbH, Pittlerstr. 47, DE 63225 Langen, if our payment claim has not been settled despite a previous reminder. In this case, the claim will be collected directly by the collection agency.

The transfer of your data serves the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR and safeguarding our legitimate interests, which prevail in the context of a balancing of interests, in the effective assertion or enforcement of our payment claim in accordance with Art. 6 (1) (f) GDPR.

9) Online-Marketing

9.1 Brevo Tracker
This website uses the software-based marketing service of the following provider for the provision and synchronization of various customer management services: Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany

The service enables automated processing of feed activities, control of advertising in marketing channels, and analysis of the success of marketing measures, as well as centralized email marketing and contact management.

Cookies are used to perform various functions. These are small text files that are stored locally in the cache of your web browser on your device and enable us to analyze your use of the website The cookies collect certain information, such as the IP address, location, and time of the page view.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website..

Other legal bases for data processing that apply in the context of specific service functions (such as the requirement for express consent pursuant to Art. 6 (1) (a) GDPR when sending newsletters) remain unaffected by this.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

9.2 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files stored on your computer that enable analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. These enable simple actions such as visitor traffic on the website to be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on behalf of Google. All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further information on Google's privacy policy can be found here:

10) Web analytics services

10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies that are stored as small text files on your device and collect certain information. This information also includes your IP address, which is truncated by Google to exclude direct personal references..

The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected in connection with the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at:

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months. .

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalized Advertising” feature in your Google account settings. To do this, follow the instructions on this page:

Further information about Google Signals can be found at the following link:

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

10.2 Google Tag Manager
This website uses “Google Tag Manager,” a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user devices or read it. The service also does not perform any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC. in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further legal information about Google Tag Manager can be found at:

10.3 Microsoft Clarity
This website uses the web analytics service provided by the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading terminal device and browser information), the service collects and stores pseudonymized visitor data, including information about the terminal device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. There is no merging with other clearly identifiable data collected about you.

All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Sie können Ihre Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst im „Cookie Consent Tool“ auf der Website deaktivieren.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

10.4 PayPal Marketing Solutions
This website uses the web analytics service provided by the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading terminal device and browser information), the service collects and stores pseudonymized visitor data, including information about the terminal device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. There is no merging with other clearly identifiable data collected about you.

All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

11) Retargeting / Remarketing and Conversion Trackingg

11.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel.”. After redirection, this URL parameter is then entered into the user's browser by a cookie set by our linked site itself.

This enables Meta to identify visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called “custom audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they took there (so-called “conversion tracking”).

The data collected is anonymous to us, meaning we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, making it possible to link it to the respective user profile and allowing Meta to use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

11.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

To this end, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have given Google your consent for your internet and app browsing history to be linked to your Google account and for information from your Google account to be used to personalise the adverts you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the ‘Cookie Consent Tool’ provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Details on the processing initiated by Google and Google's handling of data from websites can be found here:

Further information on Google's privacy policy can be found here:

11.3 Google Ads Conversion-Tracking
This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (known as Google AdWords). We can use the data from advertising campaigns to determine how successful individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and been redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of website data can be found here:

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link:

In order to target users whose data we have obtained in the context of business or business-related relationships with advertising that is even more relevant to their interests, we use a customer matching function within Google Ads. To this end, we transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalised advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transferred to Google if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You may revoke this consent at any time with future effect. Further information on Google's data protection measures in relation to the customer matching function can be found here:

Google's privacy policy can be viewed here:

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

12) Page functionalities

12.1 Youtube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC., USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider..

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to compile playback statistics and to prevent misuse.

If you are logged into a user account with the provider while visiting the site, your data will be directly assigned to your account when you click on a video. If you do not wish this assignment to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website..

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

12.2 Google reCAPTCHA
On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA.

For the visual design of the Captcha window, the provider uses ‘Google Fonts’, i.e. fonts downloaded from the Internet by Google. No further information other than that mentioned above, which is already transmitted to Google via the functionality of ReCaptcha, is processed.

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the terminal device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider's server for evaluation. Cookies may be used for this purpose, i.e. small text files that are stored in the browser of the end device.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here:

12.3 Google Customer Reviews (formerly Google Certified Dealer Programme)
We work with Google as part of the ‘Google Customer Reviews’ programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). This programme allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6(1)(a) GDPR, we will forward your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you submit will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Centre dashboard. In addition, your rating will be used for Google seller ratings. When using Google customer reviews, personal data may also be transferred to the servers of Google LLC. in the USA.

You may withdraw your consent at any time by sending a message to the data controller or to Google.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further information on Google's privacy policy can be found here:

13) Tools and miscellaneous items

13.1 Cookie-Consent-Tool
This website uses a so-called ‘cookie consent tool’ to obtain effective user consent for cookies and cookie-based applications that require consent. The ‘cookie consent tool’ is displayed to users when they visit the website in the form of an interactive user interface, on which they can give their consent to certain cookies and/or cookie-based applications by ticking a box. When using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's respective end device if consent has been granted.

The tool uses technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.

If, in individual cases, the storage, assignment or logging of cookie settings does involve the processing of personal data (such as the IP address), this is done in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in ensuring that our website is legally compliant. of cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.

A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent..

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13.2 Doofinder
This website uses the search technology service provided by the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain

In order to provide the search function for articles via the search field and for navigation and filters, the provider collects and stores certain user information (such as the user or session ID) in anonymised form.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in providing an error-tolerant search for items and thus in optimally marketing our offering.

14) Rights of the data subject

14.1
The applicable data protection law grants you the following rights as a data subject with regard to the controller in relation to the processing of your personal data (rights of information and intervention), whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Article 16 of the GDPR;
  • Right to erasure pursuant to Article 17 of the GDPR;
  • Right to restriction of processing pursuant to Article 18 of the GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Article 20 of the GDPR;
  • Right to withdraw consent granted in accordance with Article 7(3) of the GDPR;
  • Right to lodge a complaint pursuant to Article 77 of the GDPR.

14.2 RIGHT OF APPEAL
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST , YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE..

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS. PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, where relevant, additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Art. 6(1)(f) f GDPR, this data will be stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object under Article 21(2) GDPR. If you object to the processing of your personal data for direct marketing purposes, we will no longer process your personal data for such purposes.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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As of 08/12/2025